Morefield worked directly alongside our creative team to rebrand themselves from their former name, “Morefield Communications.” By rebranding, Morefield grew into a new focus, technology, and leadership and better defined who they are as a company. As they state in their tagline, they are “helping organizations make smart technology decisions.” They provide other organizations with the resources to integrate and enhance their technology. They will also install and care for every part of the organization’s network for integrated solutions that make the workplace much more productive.
Colortech updated Morefield’s branding into a much more modern look with a clean sans-serif font for its logo. We also incorporated modern colors to best reflect the company’s forward-thinking, personable, and trustworthy values. At the end of the design process, we put together a brand guide to go over aspects like brand colors, fonts, and appropriate images to use for marketing purposes.