Copywriting & Press Releases

Copywriting

Colortech's creative services team is now offering copywriting services to our clients! For example, you may need help with writing content for your landing page on your website. Or, do you need to create a captivating headline for your news article? How can you describe your service in the most convincing way possible? Our creative team will work with you to create a direct yet friendly writing strategy.

On the other hand, you may be wondering: what exactly is copywriting?

When putting together a marketing plan, there is almost never a doubt that a strong designer and an interpersonal salesperson are needed. However, we often tend to forget about the ones who will be creating the content that brings people to your business in the first place. This is where copywriters come in.

What do copywriters create?

These creatives write (typically) short, persuasive content for the purpose of marketing. A great example is a website’s landing page. The brief content on this page will convince a visitor to check out your blog, investigate your products, or click on your social media. What will poorly written, non-persuasive copy do? It will make your visitor go and search for a competitor who more clearly outlines what they offer.

Copywriting refers to a call to action, attracting people to your product or service. A copywriter’s job is to persuade people that the company’s product or service is the best solution for their problem. They will learn about your target audience and know how to captivate them best. Also, they will conduct research on your topic and provide exclusive content that no one else can offer.

However, a copywriter does not solely exist to sell the product or service. Rather, they provide the audience with the tools to demonstrate why this content is what they need. Copywriters do not talk about how great a product is; that’s what your salesperson will do. Instead, they talk about how the product will enhance the customer’s life and convince them that your salesperson is speaking the absolute truth.

Press Releases

Getting your company’s news to the right audiences can be a challenge. We can provide both writing and distribution services to make your events, hirings and more have the right fit for news and make sure that these announcements get to the correct people to provide further news coverage.

The better your release fits the style of newsprint, the more likely it is to be picked up for content or published as is. Our writing team knows how to make this happens and has contacts at various media outlets to make sure it is delivered to the folks that count.

While most releases involve planned announcements, you may also encounter a time when there is a crisis, and you need emergency info to be distributed quickly. We can work fast to make certain that you put your best foot forward in times of crisis. Our experts will interview you for info to steer the conversation in the right direction and attempt to make sure the news media has a positive framework upon which to build.

Contact graphics@colortechinc.com to get started!