Going Digital Hasn’t Meant Going Paperless
With digital technology evolving, we often think that paper levels are decreasing. However, it is the exact opposite: paper levels are increasing more in 2021 than they have in a long time.
Why is this the case?
The paper industry is not disappearing in the way of the digital age as many think. However, it has still had to adapt to some of the new demands put in place.
People ordered online much more in the past year. Because of this, paper companies now have to get creative with how their packing supplies look. After all, this is the first thing people see when they open their package. Creating that exciting image with packaging encourages re-ordering. Some of these packing materials include cardboard boxes, tape, and labels.
Linchpin states in an article that online sales have “required innovation in packaging.” People are becoming much more interested in recycled products and lightweight packaging. They are also looking for ones that are biodegradable and recyclable.
Recently, consumers have pushed for same-day and next-day delivery services and further sustainability efforts. Eco-friendly products are now the new normal, and people can be turned off by a company if it is not reacting to these efforts. In response, paper companies must innovate and move away from what is considered to be “traditional.”
Remaining in the past is what allows companies to fail. On the other hand, when a company is willing to adapt to new demands like never before, that is what allows them to thrive.
Paper companies are a great example. By the end of 2021, paper production will increase to 490 million tons. This is due to their willingness to adapt to all kinds of new changes and expectations.
What else has contributed to increases in paper production? Market Research Future (MRFR) writes in a press release that “fast delivery, simpler return policies, and free shipping” have. The more products that need to be shipped, the more paper products required for packaging.
The past year has also brought about changes in how people live. There has been more need for storage of packaged food/frozen food and beverages. People are at home and cook more often. Because of this new need for storage, more paper is needed for these food products as well.
Consumers are also seeking out new forms of entertainment. People often look for entertainment with electronics such as video games and television sets. This leads to more packaging needed for these items as well.
Overall, what is the most likely reason for paper increases in 2021? Packaging demands for online orders. These have been in effect for companies of all sizes. If these trends continue, the paper industry will keep adapting to the new demands and challenges. It will maintain its importance and relevancy for many years to come.