Digital Marketing

Looking for a way to expand your reach with digital marketing?

While we do not run a television station, we can act as your middle man who can supply a good deal on digital packages for you. This is not limited to television advertisements either; we also have the means of connecting you to the creation of social media ads and website banners.

Traditional television has slowly been easing its way out of US households, but OTT (over-the-top) services have come by to replace the hold that cable TV once had. However, what does this mean for advertising services now that fewer people are watching commercials through cable? They've had to get more creative with their outreach, of course, and Colortech can help you get your advertisement out there through multiple channels.

What is OTT?

More or less, OTT is a means of bypassing traditional cable services. They offer ways to consume your favorite digital content on your chosen device and streaming service without paying for an often costly cable package. Through an Internet connection, you can have access to as much chosen content as you wish.

75% of the United States has one or more connected devices, and over 210 million use OTT video services. These numbers have a great impact on considering where your ad needs to go to reach your desired audience.

What is OTT
CTV/OTT Age Breakdown graph
Connected Devices graph

Why OTT/CTV Viewing Matters

OTT is comprised of desktop, mobile, and connected TV (CTV). CTV indicates that an ad has been viewed on an actual, traditional television set. Something to keep in mind: while many people do still keep a television set in their homes, these ad impressions cost more than those of mobile or desktop since you are reaching a greater number of people with your ad at one time.

When putting together your advertising campaign, you will need to consider a significant number of targeting options to narrow down the audience. We can help you out with that. For example, something to consider is that a significant number of younger users exclusively use desktop or mobile. The younger the target demographic, the more OTT services they watch. 65% of Generation Z / Millennials have 4+ OTT subscriptions since OTT is how they watch TV.

Pay TV vs Non Pay TV graph
OTT Services by age

Want to expand your digital reach?

Contact if you are interested in digital marketing or have any questions. Our creative services team will be happy to help get you set up! Plans start at only $1000 per month.

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