Promotional Clothing Items | Colortech, Inc. Creative Solutions

Promotional clothing items are amongst the best you can offer from your company. With such a wide array of items, including t-shirts, sweatshirts, jackets, and hats, the possibilities on what you can provide are endless. By offering sizes across the board, including for kids, you can reach the maximum audience as well.

A screen printing technique is used on a red baseball cap to transfer black text onto the hat.

Brand Visibility

Let’s be honest: if you see a brand one singular time, you’re unlikely to remember it. But if you see it several times, by all types of people? That is a surefire way to get brand visibility. Because apparel is mobile and highly visible, it easily surpasses the reach of other promotional items. While something like a pen is also in high use, it is obviously much smaller and therefore not seen as well. On the other hand, someone wearing your brand’s t-shirt is likely to travel far and wide with it.

With every new environment a clothing item appears in, the brand is introduced to a whole new subset of people. This potential line of customers is an audience which may not have otherwise been reached through other advertising methods.

A machine uses heat transfer to place a design from a computer onto a t-shirt.

Cost-Effective Marketing

Promotional apparel is a cost-effective means of marketing in that payment only needs to be made one time to yield a positive return. Print methods like postcard mailers and digital methods like email newsletters have their own means of effectiveness, of course. However, they require consistent funneling of funds to keep the marketing going. With clothing items and other promo items, they generate impressions every time you wear the item out in public. It’s a foolproof method of continuous advertising that doesn’t cost anything extra to maintain.

In addition, the more apparel you purchase at a time, the more likely you are to receive a significant discount, making the cost per item even less.

A white cotton t-shirt lays on a table with a transfer device poised above it. The device will lower down and place a design onto the t-shirt using heat.

Using the Best Materials

Our promotional item vendors usually will recommend higher quality materials such as 100% cotton for your branded apparel. This is a) more sustainable to the environment and b) allows you to wear the item repeatedly over a period of time. In turn, you can wash and dry your item numerous times with no harm done. As a result, your promotional item can be worn many times beyond a single use, extending your marketing outreach.

Branding with high-quality materials not only helps with exposure but also puts your brand in a better light. Indicate that you are willing to invest in your brand and your public perception. Longevity and durability go a long way with marketing.

You should also consider the differences of screen printing vs. embroidery. Both have their benefits and work very well for different purposes. Depending on what kind of fabric you choose to go with, this may determine what printing method will work best. Screen printing will be considerably cheaper and also works very well on t-shirts. However, if investing in company polos, sweatshirts, or something similar, embroidery will be a better bet (and also might be your only option for heavier fabrics).

An embroidery machine is used to sew a design onto a shirt.

High Return on Investment

Something to always consider in the way of marketing is whether it will give you a high return on investment (ROI). When you consider everything discussed here, promotional clothing items stand out. They give you brand visibility and cost-effective marketing every time they are worn.

Repeated impressions and word-of-mouth referrals are the best way to capture someone’s attention. In turn, sending out this exposure continuously gives you potential customer retention for no cost. Direct mail and email marketing are incredibly effective in their own way. However, some potential clients do not like their direct and in-your-face approach. Promotional clothing items are a surefire way of giving customers this exposure without feeling as though their information has been compromised.

A campaign of this sort can result in a significant profit margin without a brand putting much strenuous effort in. While there is no solid number provided to you from repeated impressions, these referrals will accumulate for as long as the apparel is worn. You cannot put a price on that kind of value!

Interested in how branded apparel would work best for your company? Check out our promotional items page on Colortech’s website.