Our mailing department makes direct mail simple and effective for businesses of any size. Whether you’re targeting a specific audience or reaching an entire community, Colortech Creative Solutions offers full-service direct mail solutions to help you achieve your marketing goals — all within your budget.
We can print, finish, and mail your materials under one roof, ensuring quality, accuracy, and efficiency every step of the way. Our team will work with you to determine the best mailing approach for your needs, so your message reaches the right people at the right time.
Every Door Direct Mail
Benefit: Saturate your market
Every Door Direct Mail (EDDM) is a great and affordable option if you want to saturate your target market. Your mailer will be sent to specific zip codes and be delivered to anybody who is on that route. EDDM is perfect for local businesses like dry cleaners, restaurants, landscapers, heating/electric etc.
Targeted Mailing
Benefit: Talk to a specific people and demographic
Using a targeted mail list is a highly effective marketing tool. Businesses and brands can send their mailer to people who match certain criteria they are looking for. The options to who you want to send our direct mailing campaign to are seemingly endless.
Direct Mail Formats
Postcards
Letters
Self-Mailers
Booklets
Flats
Purchasing a Mail List
The mailing list is the most important part of any mailing campaign. You can't create a creative offer or design a beautiful piece without knowing exactly who you are talking to. If you send your mailing campaign to the wrong audience, it results in wasted money and alienating your prospective customers.
To make sure your campaign goes to the right audience, you'll want to purchase a list that is targeted towards specific types of customers. You can choose the demographics, purchasing habits, company size, income, etc. to refine the list for a more focused audience. A highly targeted mailing list can help you reach customers with a more specific message.
If you are having a little trouble narrowing down your demographics, our wonderful team can help you figure out the best possible list to send to. We can help you narrow or broaden your mailing list depending on what you want to achieve. Our lists are always based on the most up-to-date data and your end goal in mind.
Mail Piece Design
Here at Colortech Creative Solutions, we will design your mail piece and alleviate the hassle keeping track of updated Post Office rules and regulations. We are here to help you, and by doing so, we can potentially save you money!
Colortech Creative Solutions offers match mailings as part of our comprehensive design and mailing services. Match mailing is the process of producing and assembling personalized materials—such as letters, reply cards, envelopes, and event tickets—so that each recipient receives a complete, customized package.
This approach ensures that all components are accurately matched and inserted into a single mailing set, creating a seamless, professional presentation. It’s especially effective for fundraisers, membership campaigns, and informational mailings where personalization enhances engagement and response rates.
If you are designing yourself, please note, the regulations the USPS has laid out for their direct mail can get complex. Here are some of the most essential rules to follow when designing your own mail piece.
Below are some basic postal rules:
- All Standard mailings must have at least 200 addressed pieces or collectively weigh 50 pounds.
- All First Class mailings must have at least 250 pieces.
- Full color is good to have on a mail piece, but you must be aware of what is behind the recipient's address. Light and pastel colors tend to work the best. If you have a hard time reading it, so will the Postal machines. It needs to be a high contrast between the background and text.
- You cannot use Textured, Fluorescence, Phosphorescence, Opacity, Dark Fiber material, Security Patterns for automation rates.
- The mailpieces must fall within one of the categories in Figure 1 below. If not, it may not be automated or needs to be sent another way.
- To be considered for automation rates, it must fall within the aspect ratio (length divided by height must equal between 1.3 and 2.5).
- The recipient's address needs to be parallel to the longer dimension of the mailpiece, or it will fall under nonautomation rates.
*Please note that postage is a separate payment and is not included in our estimates. Postage is calculated after we have a list and printed pieces to determine the number of deliverable addresses.
Partner with Colortech Creative Solutions for reliable, cost-effective mailing services that get results.
Get started today and contact mailmaster@colortechinc.com.