SARCC Marketing Campaign
The Sexual Assault Resource and Counseling Center (SARCC) provides their services, ranging from counseling to a 24/7 service line to advocacy and accompaniment measures, to Lebanon and Schuylkill County residents. The purpose of this 2022-23 marketing campaign for SARCC is to increase awareness of their services. Our goal was to create a lasting impact and to deepen community engagement and volunteerism for the organization. This goal was achieved via social media and through a digital video created by us in 2021. We distributed the video to over 200,000 individuals in both counties via commercial streaming and broadband TV.
In addition to these measures, we also implemented SEO measures for their website, advertised on our LED billboard, and printed an advertisement in our sports programs (partnered with Blue Cardinal Photography) for all three seasons. In addition, we donated some of our time and services to SARCC.