Arctic Coolers had a unique request for us. Colortech was to fully design and print a self-help folder of information based on health and vitality. This folder contained 11 individual, front-to-back stepped sheets. This type of layout allowed readers to view all of the topics at one time and then select the sheet they wanted to read. Take a look at the accompanying image to see the layout for yourself.
Colortech’s creative services team extensively researched these topics, citing their sources on each page as necessary. From there, they wrote the copy for each of these sections. Later during the design process, they carefully selected appropriate, free images that conveyed the written content best.
Finally, after everything was printed, our bindery team had the difficult task of properly placing each of the 11 sections in the right area in the folder. This was crucial to ensure that readers were getting the proper reading experience when opening the folder.